S T O R Y
THE STORY OF LÈ PUP
Who Are We?
We’re Anthony and Lèwei, two passionate dog lovers (and partners in life), who believe that our pups deserve nothing but the best. Our journey began with our adorable pup, Tofu, who quickly became the heart and soul of everything we do. More than just a pet; she’s our daughter, and we protect her at all costs.
The Search for Perfection: Why We Created LÈ PUP
We started making clothes for Tofu just for fun. As we searched online for dog clothing, we were disappointed to find that many options didn’t quite meet our expectations—and as our love for Tofu grew,we found that a lot of the products didn't meet our high standards. That’s when we decided to create something better.
We are animal lovers who believe in creating products that genuinely enhance the lives of pets and their owners. This commitment to the well-being of animals forms the backbone of LÈ PUP’s philosophy.
Why LÈ PUP is Different
We don’t just aim to meet expectations—we strive to exceed them. Here’s how:
Craftsmanship You Can Count On
We believe the difference is in the detail. That’s why everything that leaves our studio is crafted with precision and care, ensuring each piece is not only beautiful but also built to last. Our designs are the result of extensive research, feedback and countless hours of experimentation.
When you choose LÈ PUP, you’re choosing a product that’s truly special—every stitch, every detail, is thoughtfully created. This meticulous approach reflects our dedication to our pups and to giving them the happy life they deserve.
Designed For Dogs, Made to love
We are proud to be an ethical business run by likeminded, ethical people. From durable and sustainable material sourcing to thoughtful design and careful manufacturing, our commitment to putting ethics over profit forms the foundation of LÈ PUP.
Our ethically sourced materials won’t fade, fray, or fall apart after a few wears. We test and refine each piece to meet the highest standards, ensuring it can withstand the rigours of daily adventures.
Honest Reviews
We’re proud of the feedback we’ve received, averaging 5* across our entire store scoring numerous top accolades for our transparency. Our mission-driven approach means that we’re always evolving, driven by the needs of our customers and the well-being of our dogs. We invite you to read our reviews and see for yourself how we compare.
Fair Pricing
While some might say that premium quality comes with a premium price tag, we’re committed to offering value that speaks for itself. Our pricing reflects the superior materials, bespoke fit, and ethical production processes that go into every item. We’re transparent about our process, and we believe that once you see the care and precision in our products, you’ll agree that they’re worth every penny.
Not Just for Iggies
While we started by focusing on Italian Greyhounds, our range has expanded to include designs and products for all breeds. Whether your dog is a sighthound, a dachshund, a frenchie, or somewhere in between, our clothing and bedding are designed to fit your pup.
Perfect Fit, Every Time. Unlike mass-produced options, our clothing is tailored to your dog's exact measurements. We’re not just about “close enough”—we’re about perfect. Our designs are crafted to ensure that your pup feels comfortable and looks fantastic, with no awkward bunching or tight spots.
A Mission Beyond Fashion
LÈ PUP isn’t just a brand—it’s a mission. Founder-led and ethically driven, we’re here to set a new standard in the dog world. We believe that our pets deserve the best, and we’re committed to delivering just that. When you choose LÈ PUP, you’re not just buying clothing or bedding—you’re joining a community of dog lovers who refuse to compromise on quality or ethics.
We’re excited to share this journey with you, creating clothing that’s not just made to last, but made to love.
MEET THE TEAM
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LÈWEI
Designer, Maker
Lèwei is the creative force behind LÈ PUP’s designs. With a background in fashion design, she brings a meticulous eye for detail to every piece. From sketching innovative patterns to cutting and crafting each garment, Lèwei ensures that our clothing is not only stylish but also perfectly tailored. Her dedication to high-quality materials and innovative designs shapes our brand’s aesthetic. -
ANTHONY
Business Manager, Customer Service, Sales
Anthony manages the business side of LÈ PUP with dedication and flair. He handles everything from customer service to sales, ensuring that each interaction with our brand is positive and rewarding. With his knack for problem-solving and a focus on customer satisfaction, Anthony keeps our operations running smoothly and our clients happy but his main job is to protect Tofu at all costs. -
TOFU
Product Tester, Companion, IT Support Specialist
Tofu is our adorable and indispensable team member. As our product tester, she ensures every outfit is as comfortable and stylish as it should be. Beyond her testing duties, Tofu is a constant companion and source of joy in the office. And if you’re having any IT issues, she’s always on paw to lend a supportive, albeit slightly furry, “helping hand!”
