Our story

LÈ PUP is a bespoke dog clothing & accessory brand specialising in beautiful, high quality dog clothing & bedding. Started by 2 dog lovers Anthony and Lèwei (partners too). We started out by making clothing for our own puppy, named Tofu (pictured here), as Lèwei studied Fashion Design in London and we both found that much of the dog clothing we saw online either lacked stunningly high quality, didn't fit well or didn't spark joy. We wanted unique, perfectly-fitted clothing of the highest quality, made from the best materials around and capable of reflecting our pup's personality. Always with the environment in mind.

After many iterations, hours of product development and material sourcing, we have a range of designs that we’re truly proud of. We have evolved from being Italian greyhound clothing specialists, to offering beautiful, uniquely tailored clothing for all breeds. Whilst we still continue to improve our sighthound and puppy expertise, all of our outfits can be tailored, ensuring a perfect fit, every time.


Cute Italian Greyhound puppy in the park before vaccinations


At LÈ PUP, our high-quality fabrics, stylish designs and bespoke tailoring ensures perfectly-fitted outfits that look beautiful and are made to last. We happily continue our commitment to excellent service and exceptionally high standards in everything that we do. We believe strongly that our loved ones deserve to be stylish and comfortable. That's why we use the highest-quality materials and put so much time into ensuring the fit is right.

We have an Italian Greyhound ourselves (and lots of Whippet & Wiggy friends), and have become experts in designing and fitting for these uniquely-shaped breeds. It can be extremely difficult to find perfectly-fitting whippet & Italian greyhound clothing due to their very large (and varying) chest and leg sizes...the same goes for all sighthounds and indeed dachshunds, poodles, frenchies and many other breeds. It's important not to restrict your pup's movement and every pup is different. That's why here at LÈ PUP, we offer a personal service with every single purchase. Working with you to help measure pup's and ensure perfectly fitting clothes and top service every time (just read our reviews!).


Cute eco-friendly packaging by Le Pup in London


We are on a journey to become more sustainable, more eco-conscious and more ethical. We recognise that the planet needs our help and we should do our best to shop and manufacture ethically. Here, we try to do our bit by reducing plastic, using eco-packaging, using recycled, certified, sustainable & organic materials wherever possible. All of our products are designed and manufactured in our London studio, and we do everything we can to ensure that our products are free from unethical practices or negative environmental impacts.

Our organic cotton is GOTS certified (certifying specific safety standards throughout the supply chain for ecological and labour conditions) and our sweatshirt & ribbing are OEKO-TEX® standard (testing and certification standards for materials used which guarantees maximum consumer safety).

Our products are thoroughly tested, made to last and with the environment in mind, so you can shop with confidence. Choosing LÈ PUP means that you are choosing a company directly contributing to a more sustainable, responsible future. We're always striving for better and more for our planet, animals and for everyone really!